EDC & Gear
Everyday carry, multi-tools, wallets, bags, flashlights, accessories, and practical gear.
Work With The All Guy
Build something readers will actually care about.
The All Guy is an independent men's gear and lifestyle publication connecting useful products with readers researching what to buy, use, carry, cook with, build with, and take on the road.
We are building a modern gear publication around trust, search visibility, and high-intent enthusiast audiences rather than one-off promotional posts.
Editorial Focus
Where your brand can fit.
Our strongest opportunities live where product research and genuine enthusiast interest overlap.
Trucks & Overlanding
Truck accessories, recovery gear, storage, camping systems, communications, and off-road equipment.
Grilling & Outdoor Cooking
Pellet grills, smokers, thermometers, cookware, grilling tools, coolers, and backyard gear.
Tools
Hand tools, power tools, garage organization, jobsite gear, and practical DIY equipment.
Technology & Smart Home
Mobile accessories, charging, AI, networking, connected home products, and useful consumer technology.
Outdoor & Lifestyle
Camping, travel, apparel, fitness, style, and products that fit an active modern lifestyle.
Ways To Work Together
Partnerships with more staying power.
A useful collaboration can begin with an affiliate relationship and grow into product testing, launch support, recurring campaigns, or a long-term brand relationship.
Affiliate Partnerships
Performance relationships that place relevant products inside useful evergreen editorial.
Hands-On Reviews
Independent product testing focused on usability, construction, value, strengths, and limitations.
Launch & Campaign Coverage
New-product features, sponsored editorial, social support, and launch-timed content when the fit is right.
Long-Term Brand Relationships
Seasonal programs, ambassador relationships, and multi-content collaborations built for sustained visibility.
Editorial Standards
Trust is the product behind the product.
Strong partnerships work because readers know the commercial relationship does not control the conclusion.
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Independent Judgment
Product access, commission, or sponsorship never guarantees positive coverage.
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Clear Disclosure
Affiliate relationships, gifted products, and sponsored collaborations are disclosed.
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Useful Testing
Coverage focuses on real-world use, value, limitations, features, and competitive context.
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Reader Trust
Recommendations are made for audience relevance first, not simply because a partnership exists.
Start A Conversation
Have a product that belongs in the conversation?
Send the brand, product, campaign timing, partnership type, and any relevant review or affiliate details. We'll evaluate the opportunity based on editorial fit and our content calendar.
info@theallguy.com