EDC & Gear
Everyday carry, multi-tools, wallets, bags, flashlights, accessories, and practical gear.
Media Kit ยท 2026
The All Guy
An independent men's gear and lifestyle publication built around useful editorial, high-intent product research, and long-term reader trust.
We create content for people who research before they buy, with recommendations grounded in usefulness, fit, value, and real-world context.
Editorial Focus
Where The All Guy shows up.
The publication is built around enthusiast categories that naturally support deep product research, evergreen search traffic, and credible brand partnerships.
Trucks & Overlanding
Truck accessories, recovery equipment, storage, camping systems, power, and communications.
Grilling
Pellet grills, smokers, thermometers, cookware, outdoor cooking, and backyard gear.
Tools
Hand tools, power tools, garage organization, DIY equipment, and practical work gear.
Tech & Smart Home
Mobile accessories, charging, AI, networking, connected-home products, and useful consumer technology.
Outdoor & Lifestyle
Camping, travel, apparel, fitness, style, and products that fit an active everyday lifestyle.
Ways To Work Together
Flexible formats. Credible execution.
We prioritize partnerships that fit the editorial calendar and make sense for readers. The strongest relationships can grow across multiple content formats over time.
Hands-On Product Reviews
Independent editorial evaluation with real-world context, clear disclosure, and useful conclusions.
Buying Guides & Comparisons
Relevant product inclusion in evergreen, high-intent editorial where the brand is a legitimate fit.
Affiliate Partnerships
Performance relationships with direct brands, specialty retailers, and selected marketplaces.
Launch & Sponsored Campaigns
Clearly labeled first looks, launch support, sponsored editorial, and social content built around reader value.
Long-Term Partnerships
Seasonal, ambassador, and multi-content relationships for brands with strong editorial alignment.
Measurement
Built to report what matters.
Performance reporting is based on real available data rather than inflated audience claims. Metrics are shared directly with prospective partners as the publication grows.
Owned Website
Search-focused editorial published on TheAllGuy.com with first-party analytics and long-term discoverability.
Affiliate Click Tracking
Outbound product and merchant clicks can be measured at the article and placement level where available.
Campaign Reporting
Reporting can include pageviews, article engagement, outbound clicks, content placements, and other available indicators.
Current website traffic, social performance, affiliate click data, and campaign-specific metrics are available to qualified prospective partners on request. We do not publish estimated or inflated audience numbers simply to make the media kit look larger.
Editorial Standards
Reader trust comes first.
Commercial relationships are valuable only when readers can trust the coverage. That principle shapes how products are reviewed, disclosed, and recommended.
Independent Judgment
Receiving a product, commission, or sponsorship does not guarantee positive coverage or recommendation.
Clear Disclosure
Affiliate relationships, gifted products, and sponsored collaborations are disclosed to readers.
Useful Testing
Coverage focuses on usability, construction, features, value, limitations, and competitive context.
Partnership Contact
Have a product that fits The All Guy?
Send the brand, product, campaign timing, partnership type, and any relevant review or affiliate details. We'll evaluate fit based on the audience and editorial calendar.
Founder & Publisher ยท The All Guyinfo@theallguy.comTheAllGuy.com